PR & Lobbying
Apart from offering you quality training - participation in these courses will offer you an excellent networking opportunity.
The courses will allow you to share, discuss and debate ideas with a wide range of consumer organisations from Europe, building a strong network to protect consumer's rights in Europe.
What type of course is this?
This is an introductory course.
For further information on introductory and specialised courses please see the Frequently Asked Questions (FAQ) area.
What is the aim of this course?
The aim of this course is to offer participants a comprehensive introduction to public relations, public affairs and media relations. It trains participants in external communication, media and lobbying techniques and provides pathways for the planning and implementation of effective and persuasive campaigns.
The objective of this course is to provide knowledge and tools to enable participants to influence government policy and legislation and to contribute to European debate on consumer protection issues.
Profile of participants
In an attempt to have participants with a similar level of experience, we ask that in deciding whether to apply for this course or who to send on the course, you carefully read the participant profile below to see whether the course matches your needs. This course will be targeted at participants who are :
- Recently appointed staff members
- Staff members with some basic experience in public relations or lobbying but who would like to strenghthen their understanding of these topics
- People who will take on a public relations or lobbying role or responsibilities within their organisation in the near future
Outline of the course*
*Subject to slight amendments
| Day 1 | Day 2 | Day 3 |
|---|---|---|
| First steps - Figuring out the setting in which you'll work | Lobbying the Council of Ministers | Communication with the media |
| Strategy Building | Lobbying the European Commission | Press releases |
| Communication tools & Creative ideas for attracting attention | Lobbying the European Parliament | TV & Radio interviews |
| Message development | Preparing to lobby | Practical exercices |