Communicating via new Media

Apart from offering you quality training - participation in these courses will offer you an excellent networking opportunity.

The courses will allow you to share, discuss and debate ideas with a wide range of consumer organisations from Europe, building a strong network to protect consumer's rights in Europe.

What type of course is this?

This is a specialised course.
For further information on introductory and specialised courses please see the Frequently Asked Questions (FAQ) area.

What is the aim of this course?

This course will provide you with the knowledge on the new media available as well as the tools and techniques to organise a campaign using the new media & social media tools.

Profile of participants

In an attempt to have participants with a similar level of experience, we ask that in deciding whether to apply for this course or who to send on the course, that you carefully read the participant profile below to see whether the course matches your needs.
This course will be mainly targeted at media officers of consumer organisations who are:

working on communication strategies in their organisation and dealing with both the financial strategy and marketing of the organisation and
who will be working with New Media in the near future or have some experience in integrating New Media in their work.

Outline of the course*

_{*Subject to slight amendments}


Day 1	Day 2	Day 3
First steps - overview of the Media Landscape	Overview of existing New Media	Online writing
Media Do's and Don'ts	Dangers and opportunities	Blogs and Tweets
Consumer Organisations situation: obstacles, limitations, Opportunities	Strategies for social media	Elements of success
	Presence on social media

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